Privacy Policy

1) Information about the data controller collecting personal data and contact details

1.1 Thank you for visiting our website and your interest in our company. Below we provide information about how we deal with your personal data when using our website. Personal data refers to all data that can identify you personally.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Kaufmann Sortimentsgrosshandel GmbH, Jägerstr. 15a, 30167 Hanover, Germany, Tel.: +0511 725840 XNUMX, Email: info@moovi.de. The controller for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.3  For security reasons and to protect the transmission of personal data and other confidential information (e.g. orders or enquiries to the data controller), this website uses SSL and TSL encryption. An encrypted connection can be identified by the character sequence “https://” and the lock symbol in your browser title.

2) Data collection when visiting our website

If you use our website purely for information, i.e. you do not register or transmit information in any other way, we only collect the data that your browser transmits to our server (so-called “server logfiles”). When you call up our website we will collect the following data that we require from a technical point of view to display our website to you:

  • The website visited
  • Date and time of accessing the website
  • Volume of data transmitted in bytes
  • Source/reference from where you accessed the website
  • Browser used
  • Operating system used
  • IP address used (anonymous if applicable)

The data is processed in accordance with Article 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not disseminated or used in any other way. However, we reserve the right to check the server logfiles retrospectively if there is concrete evidence of unlawful use.

3) Cookies

Borlabs Cookie

This website uses Borlabs Cookie, which sets a technically necessary cookie (borlabs cookie) to save your cookie consent. Borlabs Cookie does not process any personal data. The borlabs cookie stores the consent you gave when you entered the website. If you would like to revoke this consent, simply delete the cookie in your browser. If you re-enter/reload the website, you will be asked again for your cookie consent.

4) Contacting us

4.1 Valuation reminder by Trusted Shops

If you have given us your express consent to do so during or after your order in accordance with Art. 6 Paragraph 1 Letter a of GDPR, we will transmit your email address to the rating platform Trusted Shops GmbH, Subbelrather Str. 15c, 50823 Cologne (www.trustedshops.de) so that they can send you a rating reminder by email.
You may revoke your consent at any time by posting a message to the controller or to the rating platform.

4.2 Zendesk

We use the Zendesk email ticket system, a customer service platform of Zendesk International Ltd., 55 Charlemont Place, Saint Kevin's, Dublin D02 F985, Ireland ("Zendesk"), to process customer inquiries. If users of our website send contact requests by email, these are stored and organized in the ticket system to enable chronological processing and to improve the service experience. Users can always see the current status of the processing of their request via the individually assigned ticket number.
Exclusively for the organization of the inquiries and their processing, personal data as provided in the inquiry, but in any case surname, first name and email address, is collected, transmitted to Zendesk, stored and read out there.
The legal basis for processing this data is our legitimate interest in the efficient design of our customer service, the fastest possible response to your request and the optimization of our service offer in accordance with Art. 6 Para. 1 lit. f GDPR
We have concluded an order processing agreement with Zendesk, with which we oblige Zendesk to protect our customers' data and not to pass it on to third parties.
Personal data can, if necessary, be transmitted to Zendesk Inc. servers in the USA. For such data transfers, Zendesk follows binding internal data protection regulations (Binding Corporate Rules - BCR), which have been recognized by the Irish data protection authority as suitable guarantees for compliance with European data protection standards.
Your data will be deleted after your request has been processed. This is the case if it can be inferred from the circumstances that the matter in question has been finally clarified and provided that there are no statutory retention requirements.
For more information on Zendesk's privacy policy, visit https://www.zendesk.de/company/customers-partners/privacy-policy/.

4.3 When you contact us

(e.g., via contact form or email), personal data will be processed exclusively for the purpose of processing and answering your request and only to the extent necessary for this purpose. The legal basis for processing this data is our legitimate interest in answering your request in accordance with Art. 6 (1) (f) GDPR. If your contact is aimed at a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention periods to the contrary.

5) Data processing when opening a customer account

In accordance with Art. 6 Para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent required in each case if you provide us with this when you open a customer account. The data required to open an account can be found in the input mask of the relevant form on our website. A deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. After deleting your customer account, your data will be deleted provided that all contracts concluded about it have been fully processed, there are no legal retention periods to the contrary and we have no legitimate interest in further storage.

6) Use of customer data for direct advertising

6.1 – Newsletter dispatch via MailChimp

Our e-mail newsletters are sent via the technical service provider The Rocket Science Group, LLC d / b / a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (http://www.mailchimp.com/), to which we pass on the data you provided when you registered for the newsletter. This transfer takes place in accordance with Art. 6 Para. 1 lit. f GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. Please note that your data is usually transferred to a MailChimp server in the USA and stored there.
MailChimp uses this information for sending and statistical evaluation of the newsletter on our behalf. For the evaluation, the e-mails sent include so-called web beacons or tracking pixels, which represent one-pixel image files that are stored on our website. This will determine if a newsletter message has been opened and which links may have been clicked. Mailchimp uses the web beacons to automatically generate general, non-personal statistics on how to respond to newsletter campaigns. Based on our legitimate interest in the statistical evaluation of newsletter campaigns for the optimization of advertising communication and a better focus on recipient interests, the web beacons according to Art. 6 para. 1 lit f DSGVO also include data of the respective newsletter recipient (e-mail address, Time of retrieval, IP address, browser type and operating system) and recycled. These data provide an individual inference to the newsletter recipient and are processed by Mailchimp to automatically generate statistics that indicate whether a particular recipient has opened a newsletter message.
If you want to deactivate data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
MailChimp can also provide this data in accordance with Art. 6 para. 1 lit. f Use DSGVO itself for its own legitimate interest in the needs-based design and optimization of the service as well as for market research purposes, for example, to determine from which countries the recipients come. However, MailChimp does not use the data of our newsletter recipients to write them down or to pass them on to third parties.
To protect your data in the USA, we have concluded a data processing agreement ("Data Processing Agreement") with MailChimp on the basis of the standard contractual clauses of the European Commission in order to enable the transmission of your personal data to MailChimp. If you are interested, this data processing contract can be viewed at the following Internet address: https://mailchimp.com/legal/data-processing-addendum/
You can view the privacy policy of MailChimp here:
https://mailchimp.com/legal/privacy/

6.2 - Advertising by mail

On the basis of our legitimate interest in personalized direct mail, we reserve the right to store your first and last name, your postal address and - if we have received this additional information from you as part of the contractual relationship - your title, academic degree, year of birth and your professional, Industry or business name according to Art. 6 Para. 1 lit. f GDPR and to use it for sending interesting offers and information about our products by post.
You can object to the storage and use of your data for this purpose at any time by a message to the person in charge.

7) Data processing for order processing

7.1 contract management

Insofar as it is necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Article 6 (1) (b) GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact details you provided when ordering (name, address, e-mail address) in order to meet our statutory information requirements in accordance with Art. 6 Para . 1 lit. c GDPR personally using a suitable means of communication (e.g. by post or email) about upcoming updates in the legally stipulated period. Your contact details will be used strictly for the purpose of notifications about updates we owe and will only be processed by us for this purpose to the extent necessary for the respective information.

In order to process your order, we also work together with the following service provider (s) who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

7.2 Forwarding of personal data to shipping service providers

- DHL
If the delivery of the goods is carried out by the transport service provider DHL (DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn), we will give your email address in accordance with Art. 6 Para. 1 lit. a GDPR to DHL prior to delivery of the goods for the purpose of agreeing a delivery date or to announce the delivery, provided that you have given your express consent for this in the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b GDPR, only the name of the recipient and the delivery address are forwarded to DHL. The transfer only takes place if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DHL or the delivery notification is not possible.
The consent can be withdrawn at any time with effect for the future against the person named above or against the transport service provider DHL.

7.3 Use of payment service providers (payment services)

- Amazon Pay
If you select the payment method “Amazon Pay,” payment processing will be carried out by the payment service provider Amazon Payments Europe sca, 38 avenue JF Kennedy, L-1855 Luxembourg (hereinafter: “Amazon Payments”), to whom we will pass on the information you provided during the ordering process, along with information about your order, in accordance with Art. 6 (1) (b) GDPR. Your data will be passed on exclusively for the purpose of processing payments with the payment service provider Amazon Payments and only to the extent necessary for this purpose. If cookies, i.e. small text files stored on your device, are set when using Amazon Pay, this is done exclusively on the basis of your express consent in accordance with Art. 6 (1) (a) GDPR. This consent can be revoked at any time using the “Cookie Consent Tool” implemented on the website. You can find further information about Amazon Payments’ privacy policy at the following internet address: https://pay.amazon.de/help/82974
- Apple Pay
If you choose the payment method "Apple Pay" from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment is processed via the "Apple Pay" function of your end device operated with iOS, watchOS or macOS by debiting a payment card deposited with "Apple Pay". Apple Pay uses security features built into your device's hardware and software to help protect your transactions. To release a payment, you have to enter a code that you have previously defined, as well as verification using the "Face ID" or "Touch ID" function on your device.
For the purpose of payment processing, the information you provide during the ordering process and the information about your order are passed on to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is sent to the payment service provider of the payment card stored in Apple Pay in order to carry out the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the outgoing website to confirm payment success.
If personal data are processed in the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 Para. 1 lit. b GDPR.
Apple retains anonymized transaction information, including the approximate purchase amount, approximate date and time, and whether the transaction was successfully completed. Anonymization completely excludes personal references. Apple uses the anonymized data to improve "Apple Pay" and other Apple products and services.
When you use Apple Pay on iPhone or Apple Watch to complete a purchase made through Safari on Mac, the Mac and the authorization device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that personally identifies you. You can disable the ability to use Apple Pay on your Mac in your iPhone's settings. Go to “Wallet & Apple Pay” and turn off “Allow payments on Mac”.
Further information on data protection with Apple Pay can be found at the following Internet address: https://support.apple.com/de-de/HT203027
- Google Pay
If you choose the payment method "Google Pay" from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), the payment is processed via the "Google Pay" application of your with at least Android 4.4 ("KitKat") operated and with an NFC function mobile devices by debiting a payment card deposited with Google Pay or a payment system verified there (eg PayPal). To release a payment via Google Pay in the amount of more than € 25, it is necessary to unlock your mobile device beforehand by means of the verification measures set up (such as face recognition, password, fingerprint or sample).
For the purpose of payment processing, the information you provide during the ordering process and the information about your order will be passed on to Google. Google then transmits your payment information stored in Google Pay in the form of a unique transaction number to the original website, which is used to verify that a payment has been made. This transaction number does not contain any information about the real payment data of your means of payment stored with Google Pay, but is created and transmitted as a one-time numerical token. In all transactions via Google Pay, Google only acts as an intermediary to process the payment process. The transaction is carried out exclusively in the relationship between the user and the initial website by debiting the payment method deposited with Google Pay.
If personal data are processed in the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 Para. 1 lit. b GDPR.
Google reserves the right to collect, save and evaluate certain process-specific information for every transaction made via Google Pay. This includes the date, time and amount of the transaction, location and description of the dealer, a description of the purchased goods or services provided by the dealer, photos that you have attached to the transaction, the name and email address of the seller and buyer or of the sender and recipient, the payment method used, your description of the reason for the transaction and, if applicable, the offer associated with the transaction.
According to Google, this processing takes place exclusively in accordance with Art. 6 Para. 1 lit. f GDPR based on the legitimate interest in correct accounting, the verification of process data and the optimization and maintenance of the Google Pay service.
Google also reserves the right to combine the processed process data with other information that is collected and stored when Google uses other Google services.
The Google Pay terms of use can be found here:
https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection at Google Pay can be found at the following Internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
– giropay
When paying via "giropay", payment is processed by giropay GmbH, An der Welle 4, 60322 Frankfurt / Main, to whom we pass on the information you provided during the ordering process along with information about your order. The transfer of your data takes place in accordance with Art. 6 Paragraph 1 lit. b GDPR exclusively for the purpose of payment processing and only insofar as it is necessary for this. You can find more information about the data protection provisions of giropay GmbH at the following Internet address: https://www.giropay.de/rechtliches/datenschutzerklaerung
- Klarna
If you choose a Klarna payment service, the payment will be processed by Klarna Bank AB (publ), https://www.klarna.com/de/, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter “Klarna”). In order to enable the processing of the payment, your personal data (first and last name, street, house number, zip code, city, gender, email address, telephone number and IP address) as well as data related to the order are stored (e.g. invoice amount, article, type of delivery) passed on to Klarna for the purpose of identity and credit checks, provided that you have expressly consented to this in accordance with Article 6 (1) (a) GDPR as part of the ordering process. You can see here which credit agencies your data can be forwarded to:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit information can contain probability values ​​(so-called score values). As far as score values ​​are included in the results of the credit rating, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of score values ​​includes, but is not limited to, address data. The received information about the statistical probability of a payment default uses Klarna for a balanced decision on the creation, implementation or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the controller or to Klarna. However, Klarna may continue to be entitled to process your personal data, if this is necessary for the contractual payment.
Your personal details are processed in accordance with the applicable data protection regulations and in accordance with the information in Klarna’s data protection regulations for data subjects based in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
or for those affected based in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
treated.
- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPal, we will transfer your payment data in the course of the payment to PayPal (Europe) Sarl et Cie, SCA, 22- 24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), continue. The transfer takes place in accordance with Art. 6 para. 1 lit. b GDPR and only insofar as this is necessary for the payment process.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6 (1) (f) GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check in relation to the statistical probability of non-payment for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values ​​(so-called score values). As far as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical process. Among other things, but not exclusively, address data is included in the calculation of the score values. Further data protection information, including information on the credit agencies used, can be found in PayPal's data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may continue to be entitled to process your personal data, if this is necessary for the contractual payment.
- Stripe
If you choose a payment method from the payment service provider Stripe, the payment will be processed by the payment service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we will provide the information and information you provided during the ordering process pass on your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 Para. 1 lit. b GDPR. You can find more information on Stripe's data protection at the URL https://stripe.com/de/privacy#translation.
Stripe reserves the right to carry out a credit check on the basis of mathematical-statistical procedures in order to safeguard the legitimate interest in determining the solvency of the user. If necessary, Stripe transmits the personal data required for a credit check and received as part of payment processing to selected credit agencies, which Stripe discloses to users on request. The credit report can contain probability values ​​(so-called score values). Insofar as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data. Stripe uses the result of the credit check with regard to the statistical probability of default for the purpose of deciding on the authorization to use the selected payment method.
You can object to this processing of your data at any time by sending a message to Stripe or the commissioned credit bureaus.
However, Stripe may still be entitled to process your personal data if this is necessary for contractual payment processing.

8) Online Marketing

8.1 Facebook pixel for creating custom audiences (with cookie consent tool)

The so-called "Facebook pixel" of the social network Facebook, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook"), is used within our online offer.
If a user clicks on an ad that is displayed on Facebook, the URL of our linked page will be added by Facebook Pixel. If our site allows pixel sharing of data with Facebook, this URL parameter is written into the user's browser via a cookie, which sets our linked page itself. This cookie is then read out by Facebook Pixel and allows the data to be forwarded to Facebook.
With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of our online offer as a target group for the display of advertisements (so-called “Facebook Ads”). Accordingly, we use the Facebook pixel to only display the Facebook ads we have placed to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products, which are based on the visited website). websites are determined), which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interests of users and are not annoying. This allows us to further evaluate the effectiveness of Facebook ads for statistical and market research purposes by understanding whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").
The data collected is anonymous to us, so it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook uses the data for its own advertising purposes, in accordance with the Facebook data usage guidelines (https://www.facebook.com/about/privacy/) can use. The data can enable Facebook and its partners to place advertisements on and outside of Facebook.
The data processing associated with the use of the Facebook pixel is only carried out with your express consent in accordance with Art. 6 Paragraph 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

8.2 – Google Ads conversion tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers with the help of advertising material (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We are pursuing the goal of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, we and Google can see that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked via the websites of Google Ads customers. The information obtained using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. The customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. When using Google Ads, personal data may also be transmitted to the servers of Google LLC. come in the US.
Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in from Google available under the following link:
https://www.google.com/settings/ads/plugin?hl=de
Please note that certain functions of this website may not be used or may only be of limited use if you have deactivated the use of cookies.
Google's privacy policy can be viewed here: https://www.google.de/policies/privacy/

8.3 Use of affiliate programs

– ADCELL Partner Program (Firstlead GmbH)
We participate in the "ADCELL" partner program of Firstlead GmbH, Rosenfelder St. 15-16, 10315 Berlin (hereinafter "ADCELL"). As part of its services, ADCELL stores cookies on users' devices to document transactions (e.g., "sales leads") when a visitor clicks on an advertisement with the partner link. These cookies serve the sole purpose of correctly allocating the success of an advertising medium and the corresponding billing within the network. ADCELL also uses so-called tracking pixels. These allow information such as visitor traffic to the website to be evaluated.
The information generated by cookies and tracking pixels about the use of this website (including the IP address) and delivery of advertising formats is transferred to an ADCELL server and stored there. Among other things, ADCELL can recognize that the partner link on this website has been clicked. ADCELL can pass this (anonymized) information on to contractual partners under certain circumstances, but data such as the IP address is not merged with other stored data.
All processing described above, in particular the reading of information on the device used, will only take place if you have given your express consent in accordance with Art. 6 (1) (a) GDPR.

You can revoke your consent at any time with effect for the future by deactivating this service in the settings provided on the website https://www.adcell.de/datenschutz deactivate the “Cookie Consent Tool” provided.

9) web analytics services

9.1 Google (Universal) Analytics

This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "cookies", which are text files that are stored on your end device and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transmitted to a Google server and stored there. This can also result in transmission to the servers of Google LLC. come in the US.
This website uses Google (Universal) Analytics exclusively with the "_anonymizeIp()" extension, which ensures that the IP address is anonymized by shortening it and excludes direct personal reference. As a result of the extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google LLC server in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics is not merged with other Google data.
With a special function, the so-called "demographic characteristics", Google Analytics also enables the creation of statistics with statements about the age, gender and interests of the site visitors on the basis of an evaluation of interest-related advertising and with the help of third-party information. This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized alignment of marketing measures. However, data records recorded via the “demographic characteristics” cannot be assigned to a specific person.
Details on the processing initiated by Google Analytics and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of Google Analytics cookies for reading out information on the device used, will only be carried out if you have given us a message in accordance with Art. 6 Para. 1 lit. a GDPR have given your express consent to this. Without this consent, Google Analytics will not be used during your website visit.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website. We have concluded an order processing contract with Google for the use of Google Analytics, with which Google is obliged to protect the data of our website visitors and not to pass them on to third parties.
For the transmission of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de

9.2 google analytics 4

This website uses Google Analytics 4, a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), with which the use of websites can be analysed.
When using Google Analytics 4, so-called “cookies” are used by default. Cookies are text files that are stored on your end device and enable an analysis of your use of a website. The information collected by cookies about your use of the website (including the IP address transmitted by your device and shortened by the last few digits, see below) is usually transmitted to a Google server and stored and processed there. This may also result in information being transmitted to the servers of Google LLC based in the USA, where the information may be processed further.
When using Google Analytics 4, the IP address transmitted by your device when you use the website is automatically and automatically collected and processed in an anonymised manner, so that the information collected cannot be directly linked to a person. This automatic anonymization takes place in that the IP address transmitted by your device is shortened by the last digits within member states of the European Union (EU) or from other contracting states of the Agreement on the European Economic Area (EEA).
On our behalf, Google uses this and other information to evaluate your use of the website, to compile reports on your website activities or your usage behavior and to provide us with other services related to your website and internet usage. The abbreviated IP address transmitted by your device as part of Google Analytics 4 is not merged with other Google data. The data collected as part of the use of Google Analytics 4 is stored for 2 months and then deleted.
With a special function, the so-called "demographic characteristics", Google Analytics 4 also enables the creation of statistics with statements about the age, gender and interests of website users on the basis of an evaluation of interest-related advertising and the use of information from third parties. This makes it possible to determine and differentiate between groups of users of the website for the purpose of target group-optimized alignment of marketing measures. However, data recorded via the “demographic characteristics” cannot be assigned to a specific person and therefore cannot be assigned to you personally. This data recorded using the “demographic characteristics” function is stored for two months and then deleted.
All processing described above, in particular the setting of Google Analytics cookies for the storage and reading of information on the device you use to use the website, will only take place if you have provided us with this in accordance with Art. 6 Para. 1 lit. a GDPR have given your express consent. Without your consent, Google Analytics 4 will not be used while you are using the website. You can revoke your once given consent at any time with effect for the future. To exercise your revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.
We have concluded a so-called order processing agreement with Google for our use of Google Analytics 4, through which Google is obliged to protect the data of our website users and not to pass them on to third parties.
To ensure compliance with the European level of data protection, even when data is transferred from the EU or the EEA to the USA and the possible further processing there, Google relies on the so-called standard contractual clauses of the European Commission, which we have contractually agreed with Google.
Additional legal notices relating to Google Analytics 4, including a copy of the referenced Standard Contractual Clauses, can be found at https://policies.google.com/privacy?hl=de&gl=de and under https://policies.google.com/technologies/partner-sites

9.3 etracker

The provider of this website uses services from etracker GmbH from Hamburg, Germany (www.etracker.com) to analyze usage data. By default, we do not use cookies for web analysis. If we use analysis and optimization cookies, we will obtain your explicit consent in advance. If this is the case and you agree, cookies will be used that enable a statistical reach analysis of this website, a measurement of the success of our online marketing measures, and test procedures, for example to test and optimize different versions of our online offering or its components. Cookies are small text files that are stored by the Internet browser on the user's device. etracker cookies do not contain any information that enables the identification of a user.

The data generated with etracker is processed and stored exclusively in Germany by etracker on behalf of the provider of this website and is therefore subject to strict German and European data protection laws and standards. etracker has been independently audited, certified, and awarded the Data Protection Seal of Approval. ePrivacyseal .

Data processing is based on the legal provisions of Art. 6 (1) (f) (legitimate interest) of the General Data Protection Regulation (GDPR). Our concern within the meaning of the GDPR (legitimate interest) is the optimization of our online offering and our website. Because the privacy of our visitors is important to us, data that may be linked to an individual, such as IP addresses, login or device identifiers, is anonymized or pseudonymized as soon as possible. It will not be used for any other purpose, combined with other data, or shared with third parties.

You can object to the data processing described above at any time by clicking the slider. This objection has no adverse consequences. If no slider is displayed, data collection has already been prevented by other blocking measures.

Further information on data protection at etracker can be found here.

10) Retargeting / Remarketing / Referral Advertising

Google Ads Remarketing

Our website uses the functions of Google Ads Remarketing, with which we advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Any further data processing will only take place if you have given your consent to Google linking your Internet and app browser history to your Google account and using information from your Google account to personalize ads that you view on the web . In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google will temporarily link your personal data to Google Analytics data in order to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. come in the US.
Details on the processing initiated by Google Ads Remarketing and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/onweb/
Further information and the privacy policy regarding advertising and Google can be viewed here:
https://www.google.com/policies/technologies/ads/
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

11) Page functionalities

11.1  Use of YouTube videos

This website uses the YouTube embedding function do display and play videos of the service provider YouTube, which is part of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
The extended data protection mode is used here, which, according to the provider, only starts saving user information when the video(s) are played. If the playback of embedded YouTube videos is started, the provider “YouTube” uses cookies to collect information about user behavior. According to information from “YouTube”, these serve, among other things, to record video statistics, improve user-friendliness and prevent abusive behavior. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not want it to be associated with your YouTube profile, you must log out before activating the button. You have the right to object to the creation of these user profiles; to exercise this you must contact YouTube. When using YouTube, personal data may also be transmitted to the servers of Google LLC. come to the USA.
Independent of the embedded videos being played, every time this website is called up a connection is made to the Google network which may initiate further data handling processes that we cannot influence.
All processing described above, in particular the reading of information on the device used via the tracking pixel, will only be carried out if you have given us your express consent to this in accordance with Article 6 Paragraph 1 Letter a of the GDPR. Without this consent, YouTube videos will not be used during your visit to the site.
You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website using alternative options notified to you on the website.
Further information on data protection at "Youtube" can be found in the Youtube Terms of Use https://www.youtube.com/static?template=terms as well as in Google's privacy policy at https://www.google.de/intl/de/policies/privacy

11.2 Ausgezeichnet.org

Note on review verification
On May 28, 2022, a change in the law came into force that introduces a new information obligation for online retailers (the so-called Omnibus Directive). Since then, retailers must provide information about whether and, if so, how they ensure the authenticity of reviews. Accordingly, reviews may only come from consumers who have actually purchased the reviewed products.

Despite careful controls, AUSGEZEICHNET.org cannot always guarantee that reviews are genuine, especially when reviews from other platforms over which we have no influence are integrated into our seal. We therefore recommend displaying a corresponding notice.

We have placed such a notice on your public review profile and included a link to it in all seal graphics. This is intended to prevent (costly) warnings from competitors or consumer protection agencies in the interest of our customers.

Important information about the quality and Google relevance of reviews
The following information is only relevant for you if you use Google Ads and want to include your collected reviews (so-called seller ratings) as stars.
Google distinguishes between three types of reviews – depending on when a review is submitted:

Unsolicited: Reviews submitted unsolicited by your customers, e.g. via your public profile page.
Point of Sale: Reviews submitted directly after purchasing/ordering/booking a product or service.
After Fulfillment: Reviews that are only submitted after delivery/contract fulfillment.
Currently (as of May 2021), Google only considers 'after fulfillment' reviews relevant for ads, as customers have already been able to make a well-founded assessment of the product and/or service.
All other reviews – i.e. 'Unsolicited' and 'Point-of-Sale' – are not considered by Google for their ads.

Please note: Google periodically conducts test reviews with customers to verify that the method chosen to collect reviews matches the submitted review type. If Google detects any discrepancies, this could result in significant penalties that could negatively impact your Google ranking. Therefore, it's in your best interest to exercise due diligence and choose the method for sending review requests that best suits your needs.

11.3 - Google Web Fonts

For a uniform presentation of fonts, this website uses so-called web fonts; these are provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). When you call up a page your browser loads the required web fonts into your browser cache to display texts and fonts correctly.
For this purpose, the browser you are using must connect to the Google servers. This can also result in the transmission of personal data to the servers of Google LLC. come in the US. In this way, Google becomes aware that our website has been accessed via your IP address. The processing of personal data in the course of establishing a connection with the provider of the fonts will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website. If your browser does not support web fonts, a standard font will be used by your computer.
Further information about handling user data, can be found at https://developers.google.com/fonts/faq and in Google's privacy policy at https://www.google.com/policies/privacy/

11.4  Google reCAPTCHA

On our website we also make use of the reCAPTCHA function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This function mainly serves the purpose of distinguishing between an input being made by a human or being misused by machine or automatic processing. This service includes the transmission of the IP address and any other data required by Google for the reCAPTCHA service to Google and is in accordance with Article 6(1)(f) GDPR on the basis of our legitimate interest in establishing individual responsibility in the Internet and the prevention of misuse and spam. Within the use Google reCAPTCHA, personal data may also be transmitted to the servers of Google LLC in the USA.

Further information on Google reCAPTCHA and Google's privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/

As far as is legally required, we have obtained your consent to your data being processed as described above in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with future effect. To exercise the withdrawal of your consent, please refer to the option for exercising an objection as detailed above.

12) Tools and miscellaneous

12.1 - DATEV

We use the cloud-based accounting software from DATEV eG, Paumgartnerstr. 6-14, 90429 Nuremberg ("DATEV").
DATEV processes incoming and outgoing invoices as well as, if necessary, the bank movements of our company in order to automatically record invoices, match them to the transactions and use them to create the financial accounting in a partially automated process.
If personal data are also processed, the processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in the efficient organization and documentation of our business processes.
For more information on DATEV, the automated processing of data and the data protection provisions, see https://www.datev.de/web/de/m/ueber-datev/datenschutz/

12.2 Cookie Consent Tool

This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "Cookie Consent Tool" is displayed to users when the page is called up in the form of an interactive user interface, on which consent for certain cookies and / or cookie-based applications can be given by ticking the box. Through the use of the tool, all cookies / services that require consent are only loaded if the respective user gives consent by ticking the box. This ensures that such cookies are only set on the respective end device of the user if consent has been given.
The tool sets technically necessary cookies in order to save your cookie preferences. Personal user data are generally not processed here.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 Para. 1 lit.f GDPR on the basis of our legitimate interest in a Legally compliant, user-specific and user-friendly consent management for cookies and therefore a legally compliant design of our website.
Another legal basis for processing is Article 6 (1) (c) GDPR. As the person responsible, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
Further information on the operator and the setting options for the cookie consent tool can be found directly in the corresponding user interface on our website.

12.3 - Google Maps

On our website we use Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google Maps is a web service for displaying interactive (land) maps to visually represent geographic information. By using this service you will be shown our location and will facilitate your arrival.
When you access the sub-pages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to and stored by Google on servers; this can also be transmitted to the server of Google LLC. come in the US. This happens regardless of whether Google provides a user account that you are logged into or whether there is a user account. If you are logged into Google, your data will be assigned directly to your account. If you do not wish to be assigned to your profile on Google, you must log out before activating the button. Google saves your data (even for users who are not logged in) as usage profiles and evaluates them. The collection, storage and evaluation are carried out in accordance with Art. 6 Para. 1 lit. f GDPR based on the legitimate interest of Google in the display of personalized advertising, market research and / or the needs-based design of Google websites. You have the right to object to the creation of these user profiles, although you must contact Google to exercise it. If you do not agree to the future transmission of your data to Google as part of the use of Google Maps, you can also completely deactivate the Google Maps web service by turning off the JavaScript application in your browser. Google Maps and thus also the map display on this website can then not be used.
You can find Google's terms of use at https://www.google.de/intl/de/policies/terms/regional.html see, the additional terms of use for Google Maps can be found at https://www.google.com/intl/de_US/help/terms_maps.html
You can find detailed information on data protection in connection with the use of Google Maps on the Google website ("Google Privacy Policy"): https://www.google.de/intl/de/policies/privacy/
As far as is legally required, we have obtained your consent to your data being processed as described above in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with future effect. To exercise the withdrawal of your consent, please refer to the option for exercising an objection as detailed above.

13) Rights of the data subject

13.1 The applicable data protection law

grants you the following data subject rights (rights of information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis stated for the respective conditions for exercising these rights:

  • Right to information in accordance with Art. 15 GDPR;
  • Right to rectification in accordance with Art. 16 GDPR;
  • Right to deletion in accordance with Art. 17 GDPR;
  • Right to restriction of processing in accordance with Art. 18 GDPR;
  • Right to information in accordance with Art. 19 GDPR;
  • Right to data portability in accordance with Art. 20 GDPR;
  • Right to revoke consent given in accordance with Art. 7 Para. 3 GDPR;
  • Right to lodge a complaint in accordance with Art. 77 GDPR.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA WITHIN A BALANCING OF INTERESTS AND BASED ON OUR OVERRIDING LEGITIAMTE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH FUTURE EFFECT FOR REASONS EMANATING FROM YOUR SPECIFIC SITUATION.
IF YOU MAKE USE OF YOUR RIGHT TO OBJECT WE WILL TERMINATE PROCESSING THE RELEVANT DATA. WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN PROVE COMPELLING PRIVILEGED REASONS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENCE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA ARE PROCESSED BY US FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH ADVERTISING PURPOSES AT ANY TIME. YOU CAN EXERCISE YOUR OBJECTION AS DESCRIBED ABOVE.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT WE WILL TERMINATE PROCESSING THE RELEVANT DATA FOR DIRECT ADVERTISING PURPOSES.

14) Storage period of personal data

The storage duration of personal data is determined by the respective legal framework, the processing purpose, and - where appropriate - additionally by the respective legal retention period (e.g. retention periods pertaining to commercial or tax legislation).

When processing personal data based on an explicit consent in accordance with Article 6(1)(a) GDPR this data will be stored until the data subject withdraws their consent.

If legal retention periods exist for data that have been processed within transactional or transactional-similar obligations on the basis on Article 6(1)(b) GDPR, these data will be routinely erased after expiry of the retention period provided they are no longer required for the fulfilment or initiation of a contract and/or no legitimate interest on continued storage continues from our side.

When processing personal data on the basis of Article 6(1)(f) GDPR we will store these data until the data subject exercises their right to object in line with Article 21(1) GDPR, unless we can prove compelling privileged reasons for processing that override the interests, rights, and freedoms of the data subject, or the processing serves the establishment, exercise, or defence of legal claims.

When processing personal data for the purpose of direct advertising on the basis of Article 6(1)(f) GDPR these data are stored until the data subject exercises their right to object in line with Article 21(2) GDPR.

If any other information of this declaration about specific processing situations does not result in any other outcomes, stored personal data will be erased when they are no longer required for the purposes for which they were collected or processed in any other way.

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